Why 17 Hollywood Stars Are Plugging a Newspaper They Can't Read

Kopeyski Rabochi ("Kopeysk Worker") is a tiny newspaper in Kopeysk, Siberia, which is close to Chelyabinsk, a city that received worldwide attention earlier this year when it was hit by a meteor strike. The newspaper's circulation of about 9,000 print copies is roughly 164 times smaller than that of the Wall Street Journal (NASDAQ:NWSA), and 81 times smaller than that of the New York Times (NYSE:NYT), and that's not including those site's digital subscribers. And yet neither of those media heavyweights has the free publicity tools that Kopeyski Rabochi is using: photos of Hollywood's A-list stars reading its paper. On